Who is The Proffit Coach?

Hi! I'm Alison Proffit and yes, that is my real last name. I have a passion for helping businesses find success. The passion began with my first career working in Human Resources. I spent 16 years helping organizations, leaders and individual contributors navigate what they needed to succeed. I helped organizations determine where their were gaps and break downs in the areas of people, process and technology. I noticed that every time there would be a success story, I felt a personal sense of pride knowing that I was a behind the scenes contributor to that success. When the people that I supported would achieve that goal that they set for themselves, had that difficult conversation or coached one of their employees to success- I would watch with pride at the potential that they stepped into. 

After a long career in HR, I decided to focus more time on the coaching aspect of that role, which was where I shone the brightest. I was born to coach. 

Like any journey, mine took a few detours and there were some roadblocks.

I was fired from a job.
I relocated for a job, which fell apart a few days before I started.
I tried a new career. I was downsized from that role.
I interviewed for a job in my field. Was told I was going to get the offer. Then didn't get the offer.
I tried another career that served small businesses.

That last one was a job at Constant Contact which is a digital and email marketing company. It was here that I fell in love with small businesses & the people that make them happen. 

I decided that I didn't need a JOB.

I wanted to follow my calling which is to help YOU. The small business that is doing awesome work but may not have all of the training and expertise that I possess. 


My Approach

I have years of training and expertise in helping companies and the individuals within them to have a growth mindset, to build the messaging that strengthens the Know, Like & Trust factor that is so important to a businesses long-term success and helping them identify where there might be gaps in your people, process and technology and developing in strategies to close those gaps.

I offer 1-on-1 consultations for small businesses, solopreneurs and entrepreneurs. I can 

I also offer webinars, in-person events and speaking engagements. Check out my upcoming events here (add link).